If you can spare a minute or so, check out this link:
It's a challenge in itself to cut through the spiel, but the concept itself sounds interesting - Hunter Semillon done in an extreme natural style, fermented in 44 litre eggs that are sunk underground (in 3 different soil types) until 'birth' and then sold in 3 packs of 900ml ceramic 'birthing chambers' (one for each soil type) complete with a 12' Ambient LP.
The question is, does Hunter Semillon require this novelty to sell it? And on the question, would you fork out the $250 for one of these three packs?
Personally, I like how much effort has gone into this project, but I'm always sceptical when I see this much hype....
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