I was recently approached by Anna Crump, a PhD student at the University of Adelaide, who is currently researching oak compounds and alternatives to oak maturation. As part of her research there is a consumer survey component that aims to investigate wine consumers’ knowledge of winemaking (including the role of oak maturation), wine style preferences and purchasing decisions. She has asked me to post a link to the survey on this site purely as a way of attracting more responses. Whilst I don’t normally do things like this (and I’m not going to make a habit out of it) the research looks both valid and interesting. I’ve got no connections other than helping out a fellow wine student.
The survey can be found at: http://bit.ly/wine2010
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3 Comments
Lovely gesture on your part – if it were not for old men planting saplings there would be very little shade for us youngsters (or something like that)
Cheers, it can be a prickly issue when you get requests such as this, but the cause looked right.
I just did the survey. It is tough for people not very knowledgeable about wine.