I know I am definitely drinking more during lockdown, as the days seem to blur into a continuous, ‘what day is it?’ week. It’s like holidays, but I’ve got too much work to do and can’t leave the house (so very shit holidays).
It appears I’m not alone, as figures from Wine Intelligence out now note that Australian wine consumption is slightly down, but not commensurate with a big drop in drinking. In other words, while restaurants, bars and clubs (where we would normally drink) may be closed, we’re still drinking in a similar frequency, just at home.
The only group that is drinking less according to those figures is generation Z, which theoretically matches up with an audience historically more likely to be drinking ‘out’ in pubs/clubs. But is it that clear cut? The divide isn’t just in age groups, it also comes down demographics too, with wealthier suburbs more likely to be spending less according to this article.
Overall, traditional retail figures suggest that consumption is slightly down, however, excepting the mad panic buying that took place in the last weeks of March and into April, with this article hinting that alcohol spend is 10% down on last year. Conversely, online alcohol spend is way up, with anecdotal reports I’ve heard from two different retailers hinting at rises of well over 60%.
Just to complicate the situation, this article notes that alcohol spend is 35% up but also spending less on discretionary products. Wine and beer are essential products, right?
For a more broader context, you have info from the USA which notes that our spend on food and drinks hasn’t changed, it has just moved from restaurants and bars into food and bottle shops.
With so many conflicting stats out there I’m keen to hear what you think – are you drinking more during lockdown? And if you so, are you spending more or less per bottle than usual?