If you can spare a minute or so, check out this link:
http://www.naturalselectiontheory.com/
It's a challenge in itself to cut through the spiel, but the concept itself sounds interesting - Hunter Semillon done in an extreme natural style, fermented in 44 litre eggs that are sunk underground (in 3 different soil types) until 'birth' and then sold in 3 packs of 900ml ceramic 'birthing chambers' (one for each soil type) complete with a 12' Ambient LP.
The question is, does Hunter Semillon require this novelty to sell it? And on the question, would you fork out the $250 for one of these three packs?
Personally, I like how much effort has gone into this project, but I'm always sceptical when I see this much hype....
2009/10 WCA Wine Journalism 'Young Gun; Wine Judge; Gourmet Traveller WINE and Breathe Hunter Valley magazine contributor; LattéLife & The Retiree columnist; National Liquor News tasting panellist and Chablis lover who fell into the liquor industry chiefly to buy cheap beer.
2010 Cradle of Hills Shiraz Mourvèdre
3 hours ago
My first reaction is to give a disapproving "humph", as I'm a geneticist. Charles Darwin would be perplexed. If it really involved natural selection, they'd chuck out the lesser "eggs" and only sell the best. Selling everything you produce regardless of quality is not natural selection, it is just modern agriculture.
ReplyDeleteOn the other hand, marketing is so important nowdays, this may reach people who might not give a hunter sem a second look otherwise. Good luck to 'em, I guess it is all pretty tongue-in-cheek.
Good luck to them indeed. I'm still very keen to try it, principally as the winemakers involved are astute and I like Hunter Semillon.
ReplyDeleteStill can't convince myself to fork out the $250 though.
Today is June 1 not April 1.
ReplyDeleteI see there is an article on this experiment in today's SMH
ReplyDeleteIf they sold the wines with a Flaming Lips Zaireeka-style 4 disc psychadelic soundtrack I would consider taking the punt on this. In saying that, $250 buys me quite a bit of Thomas Semillon!!!
ReplyDeleteRB