The 40th anniversary Wirra Wirra Church Block + a great press release

Nailing the balance between being informative as well as injecting a little character into a press release is a skill – a rare one at that.

The team at Wirra Wirra (and specifically MD Andrew Kay), however, seem to be able to turn out golden press releases time after time, channeling the wild creativity that founder (of the modern WIrra era) Greg Trott would be proud of.

For the perfect example of the typically offbeat Wirra press release approach, look no further than the one below that accompanied this new 40th anniversary edition of the famed Church Block red – inarguably Wirra Wirra’s most well-known wine.